Lenny Kravitz has been unveiled as the new global ambassador for YSL Beauté's Y scent franchise, and stars in a new campaign shot by British fashion photographer David Sims.

The Fly Away hitmaker was also named the face of Saint Laurent's AW20 campaign earlier this year, and YSL Beauté commented on Instagram 'Y, the masculine fragance that turned the first letter of Yves Saint Laurent name into a question, will welcome a YSL style icon as its new face.... A dreamer, creator who never stops asking himself "why not". Ask yourself "why not", with crashing chords that come together for a scent that is clean and fresh, yet warm and powerful'.